Mobile technology constantly evolves, creating innovative solutions to the problems consumers and businesses face. From streamlining expenses to scaling business, mobile technology is the wave of the future for ecommerce. Consumer demand for convenient mobile interaction has skyrocketed. Successfully drawing customers through mobile sites or apps is about creating a secure, user-friendly experience. To remain relevant and gain a competitive edge, it’s critical that enterprises stay informed about mobile technology trends. The following are ten trends all organizations should be aware of.
Internet of Things
Internet of Things (IoT) is a network of physical devices that contain software, sensors, and network connectivity. They can share data and communicate in real time. IoT information runs through service providers, apps, and people. User experience (UX) designers are always looking for ways to improve the transmission of clear, concise information for users. If users get overwhelmed with extra details, they could have a bad experience and be turned off from using an app. As sensor technology becomes more affordable, IoT will have a greater impact on mobile technology. UX designers will be able to add more customizable features and greater functionality.
Mobile Cloud Computing
Cloud-based technology for mobile devices has been a game changer for personal users and businesses. With the ability to store data and applications in the cloud, mobile devices aren’t weighed down with the task of storing all that information physically. That means devices can perform more efficiently and offer flexibility for users who wish to jump between mobile devices. The future will continue to see a rise in apps utilizing cloud-based technology.
Geofencing
When an app is downloaded, asking the user permission to track their location is common. For a lot of location-based service apps, this makes sense. How else will a rideshare app be able to pick you up? However, apps that don’t need a user’s location may still ask for it. They may even share the information they collect with third-party services. This latest trend is making use of geofencing to improve marketing strategies. When apps know where a user is, it becomes much easier to target them marketing-wise. Based on the location, an app can send a push notification alerting users to a promotion in that area.
Instant Apps
A new technology has emerged, allowing apps to run instantly without being downloaded—Instant apps. Users can now test out an app without installing it first. Currently, Android users have access to instant apps. Apple may not be far behind in getting its version out there. With an instant app, businesses can improve user experience by making it more attractive to test drive before installing it.
Artificial Intelligence
Most people are familiar with AI software that utilizes voice recognition software, such as Siri and Alexa. Now, other mobile apps are getting in on the game. Voice recognition gives users the ability to be hands-free in their app experience. Advances in AI will continue improving clarity when translating a user’s voice. UX developers and marketing teams can leverage this technology to target users with the right advertisements.
Cross Platform Development Technology
It used to be cost-prohibitive for mobile app developers and businesses to launch their apps on Android and Apple platforms. After all, they would need to design two completely different apps. With the advance of cross platform development tools, the mobile app market can now join both platforms with one app easily. Users will start to see a huge increase in available apps.
Small Business Apps
For a long time, only large businesses furnished mobile apps. With the advancement of cloud solutions and mobile devices, businesses of all sizes can and should have a mobile app. Users spend most of their time on mobile devices. It’s how they manage most areas of their lives, including shopping. Having a user-friendly app helps organizations connect with customers much more easily. For enterprises to stay competitive, they need to develop apps.
More Control
From home appliances to home security systems, mobile apps give users greater control over their home experiences from anywhere in the world. Car makers have mobile apps that allow drivers to remotely start the car, helping to heat or cool it ahead of time. Companies that offer remote control features in their mobile apps will give consumers another great reason to choose their services and products over competitors. Consumers can expect to see more of these features in mobile apps.
Biometrics
Biometrics is a mobile device feature that utilizes a user’s physical characteristics to safeguard data. Mobile technology offers several biometric methods, such as voice recognition, signature recognition, fingerprints, and facial recognition, to identify a user and unlock an app or device. Biometrics are often coupled with two-factor authentication for even greater security. With enhanced biometric authentication features, consumers and companies will continue leveraging mobile technology to conduct business.
BYOD
Bring your device (BYOD) is when employees use their equipment, such as laptops, tablets, and smartphones, for work. BYOD used to be greatly discouraged by companies because they simply didn’t want to deal with the cybersecurity issues that could come with it. Today, mobile technology offers more robust security measures, making BYOD a safe option for organizations. Utilizing cloud solutions and BYOD allows enterprises to streamline expenses while increasing productivity. More and more organizations will most likely embrace BYOD in the future.
With over forty-two years of experience, Cynergy Technology can provide solutions to suit your organization’s mobile technology needs. When you partner with Cynergy Technology, we help you get back to doing what you do best – running your organization. Contact our team of experts today for your free consultation!
